Search Marketing & PPC Management

Search Engine Optimisation (SEO)

Iogen has a great track record for producing search engine friendly websites that perform well in the organic (free) search engine result pages (SERPs). We can prove it too! And not just with obscure 3 or 4 word phrases like our competitors, but with highly competitive keyword terms on all the top search engines. We make it our business to monitor the changes in search engine ranking algorithms and adapt our techniques accordingly.

We can help you with all the major search engines

We believe that optimising your website to appear at the top of the search engines is not an auxiliary job undertaken after a website has been sitting unnoticed for months. SEO should be part of the design and build of your website. The structure of your website: every piece of text, every link, every graphic, should be considered right from the start. If done properly, good SEO not only helps the search engines to better rank your website, it also provides a better experience for your visitors!

Come and talk to us for honest advice about SEO.

PPC Management (SEM)

Get instant results with sponsored listings

Sponsored Pay-Per-Click marketing is the hot thing in search marketing and we are currently managing monthly PPC budgets up-to £10k for our clients. Where-as SEO can take time and requires on-going work to maintain the top search engine positions, PPC can give instant results. But, PPC is more than just out-bidding your competitor to get a top spot. If done correctly it is possible to pay less and still get a better position in the sponsored listings.

We can manage your PPC marketing

Analytics and Strategy

Making sure you are targetting the correct keywords

All the effort involved in SEO and SEM can be wasted, not to mention expensive, if you are not targetting the correct keywords. Often businesses target the keywords they use internally within their organisation, without looking at what customers are really searching for. We can identify the right keywords and phrases, and analyse the effectiveness of them. We use a combination of search data and trend analysis provided by the major search engines to do this.

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